I want to be able to make a software that sell shoes, i'm pr

· The Verdict ·

“This is a distribution channel, not a startup idea.”

— Garry Tan

Lead reviewer

Strengths

Founder has real-world sales experience in the target category
Sneakerhead market has demonstrated willingness to pay premiums

Concerns

No differentiation from StockX, GOAT, eBay, or Depop
No stated wedge — 'software that sells shoes' is a category, not a product
Pitch is incomplete and suggests the idea isn't fully formed yet
Zero explanation of why buyers or sellers would switch to this

Reasoning

The sneaker resale market is already served by well-funded, deeply entrenched platforms. Shoe-selling experience is valuable but doesn't translate into a defensible software product without a specific angle — niche community, proprietary authentication, better seller economics, something. As pitched, this is a business goal, not a startup thesis.

Other judges

Gary Vee

Attention & distribution

03/10

“Years of shoe game, zero plan to be heard — that's the whole problem.”

Strengths

Real domain expertise in shoes gives authentic credibility
Sneakerhead market is culturally alive and emotionally driven

Concerns

No distribution thesis whatsoever — how does anyone find this
Vague pitch suggests early-stage thinking, not a ready plan
GOAT, StockX, and Kick Game already own attention in this space
No mention of audience building or community before the product

▸ Read reasoning

Listen — you've got the real-world credibility that most sneaker app founders would kill for, but credibility means nothing if nobody sees you. The sneakerhead market is loud, tribal, and already dominated by platforms with massive attention budgets. You need to do the work — build the audience on TikTok, Instagram, or YouTube NOW, before you write a single line of code, because your shoe knowledge is the content and the content is the distribution.

Tony Robbins

Conviction & standards

04/10

“Real-world experience is the seed — but conviction needs a story.”

Strengths

Years of actual shoe-selling experience gives genuine domain grounding
Targeting a passionate community like sneakerheads shows market instinct

Concerns

Pitch reads unfinished — cuts off mid-sentence, standards read low
No articulation of WHY this software over everything already out there
User psychology of the sneakerhead is completely absent from the pitch
No signal of what problem is being solved beyond personal interest in selling

▸ Read reasoning

The experience in shoe sales is real — that's not nothing. But what's your why? Selling shoes and building software for the sneakerhead market are two entirely different commitments, and this pitch doesn't bridge that gap. The bar set here is the bar the customer will eventually feel — and right now that bar is set at 'I want to try.'

Original pitch

I want to be able to make a software that sell shoes, i'm pro at selling shoes and have done so for years. Trying to get into the sneakerhead market

Path

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Submitted
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Scored

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