I want to make a shoe selling website, i have a lot of experenice

· The Verdict ·

“A shoe website with no angle is just noise.”

— Garry Tan

Lead reviewer

Strengths

Self-claimed experience could imply domain knowledge if elaborated

Concerns

No differentiation from thousands of existing shoe retail sites
Zero specificity on target customer, wedge, or unique supply
No explanation of what 'experience' means or why it matters here
No demand insight — why would buyers choose this over Nike, Zappos, or GOAT

Reasoning

This is a category description, not a startup idea. Shoe retail is dominated by massive incumbents with logistics, brand relationships, and data advantages. Without a specific angle — a neglected customer segment, a sourcing edge, a resale niche, a geographic gap — there is nothing to evaluate. The claimed experience is unspecified and does nothing to fill that gap.

Other judges

Gary Vee

Attention & distribution

02/10

“A shoe website with zero distribution thinking is just a digital shelf nobody finds.”

Strengths

Self-reported experience could signal real domain knowledge
Footwear is a proven high-intent purchase category

Concerns

No mention of how a single customer hears about this site
No audience, no community, no content angle whatsoever
Generic e-commerce play in a market dominated by Nike, StockX, GOAT
Experience is claimed but never demonstrated or specified

▸ Read reasoning

Look — there are ten thousand shoe websites. What makes yours the one people land on? You gave me nothing. No channel, no creator angle, no niche community you already own, no reason the algorithm surfaces you over anybody else. Do the work of answering one question first: why does the first human hear about your store?

Tony Robbins

Conviction & standards

02/10

“Experience alone is not conviction — where is the fire that demands you build this?”

Strengths

Claims prior experience in the shoe space, which is a starting point
Clear product category — no ambiguity about the market

Concerns

Zero personal stake or identity investment visible in the pitch
No articulation of why this must exist or who it serves
"A lot of experience" is asserted but never grounded in specifics
Pitch reads identical to any trend-chaser entering e-commerce today

▸ Read reasoning

This pitch tells me nothing about why YOU are the person who must build this — what's your why? Experience is a tool, not a mission. The founder could swap 'shoes' for 'hats' or 'candles' and the pitch would not change by a single word, which means there is no conviction here, only a category. The market for shoe e-commerce is brutal, and the only people who survive that brutality are the ones who cannot imagine doing anything else.

Original pitch

I want to make a shoe selling website, i have a lot of experenice

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