I want to make a wesbite that sells shoes, limited shoes like supreme

· The Verdict ·

“A product category, not a business idea.”

— Garry Tan

Lead reviewer

Strengths

Limited-edition footwear is a proven market with real buyer demand
Low-friction concept to understand

Concerns

No differentiation from StockX, GOAT, Grailed, or Supreme itself
No explanation of how you source limited inventory
No wedge — 'sell shoes' is a category, not a strategy
No founder edge, distribution plan, or unique angle stated

Reasoning

This is a product description, not a pitch. The limited sneaker resale and drop market is dominated by well-funded incumbents with deep supplier relationships and massive buyer networks. Without a specific angle — a new drop mechanic, an underserved buyer segment, a sourcing advantage — there's nothing to evaluate here beyond the genre. The pitch needs a 'why us, why now, why differently' before it's ready for review.

Other judges

Gary Vee

Attention & distribution

02/10

“Wanting to sell shoes is not a business — distribution is the whole game.”

Strengths

Limited-edition market has proven real consumer demand
Scarcity as a mechanic creates urgency and attention spikes

Concerns

Zero distribution thesis — no answer for how anyone finds this site
No differentiation from StockX, GOAT, or a hundred other resellers
No audience being built before the product launches
Pitch is one sentence repeated twice — empathy for the buyer is completely absent

▸ Read reasoning

Look — Supreme and Nike spent decades and hundreds of millions building the culture that makes limited drops work. You haven't told me who your buyer is, where they hang out, why they'd trust you, or how you'd even get inventory. This is a product fantasy with no attention engine behind it. Do the work — start with the community, the content, the trust, and maybe then a store makes sense.

Tony Robbins

Conviction & standards

02/10

“A product category is not a conviction — find your why first.”

Strengths

Taps into a real market with proven consumer demand
Limited-edition model has demonstrated urgency and cultural cache

Concerns

No personal stake or identity connection to the space
Pitch is a category description, not a founder's mission
Zero insight into the user's psychology or identity stakes
No signal of the standard this founder intends to hold

▸ Read reasoning

This pitch tells me what you want to sell, not why you are the person who must sell it. What's your why — are you a sneakerhead who's been burned by resellers, a designer who sees a gap, or someone who just noticed a hot market? The difference between those answers is the difference between a business and a hobby that dies in month two. Raise your standards for what you put on paper before you put anything on a shelf.

Original pitch

I want to make a wesbite that sells shoes, limited shoes like supreme

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